The New School

Secret to Professional Happiness

  1. Figure out your ‘story’ and persona (who you are, what you do)
  2. Establish a “mental model” for your portfolio. Set a purpose and each design decision should be made in support of your goals:
    1. For hire (academic, professional)
    2. For sales of service or product
    3. For publishing
    4. for networking
  3. Determine your audience(s) and empathize with them.
  4. Review design options
  5. Keep focus on the work in your portfolio; don’t let the design distract from your work.
  6. Prioritize usability and maintainability
  7. Collect your materials
  8. Solicit critical feedback
  9. Publish
  10. Maintain and revise regularly

New School Faculty Web Sites

New School Alumni Web Sites

Student Web Site:

Example Professional Portfolios

Start Building Your Online Portfolio

Level 1

Level 2

1. Purchase domain and web host, e.g. Basic Plan ($5/month)

2. Install WordPress using web host control panel or download the files at (free)

3. Choose a responsive theme for WordPress from Themeforest(various prices under $100)


Additional References

Andria Antiliou, Graduate Student e-portfolios, Schreyer Institute for Teaching Excellence (December 3, 2011)

Kim Barbour and David Marshall, The Academic Online: Constructing Persona Through The World Wide Web First Monday (September 3, 2012)

David Brooks, Should Graduate Students Create e-Portfolios?, The Chronicle of Higher Education (November 22, 2011)

Sean Hodge, Creating a Successful Online Portfolio, Smashing Magazine (March 28, 2008)